Discover the history and inspirations behind the second collection of The Golden Era - The Behzad Collection. 

'Aab' derives from the Persian language that translates to one of the four basic elements of the universe - water. Its definition inspired the beginning of Aab's ‘Live Well’ project and Aab’s journey as a socially conscious brand. Its purpose is to provide deprived communities with the gift of fresh and clean water through the installation of water wells.

Discover a step-by-step hijab styling guide on how to style the most popular full coverage hijab styles. 

Discover the history and inspirations behind the first of the collections of The Golden Era - The Mamluk Collection. 

Learn how to tackle some of the most common issues that come with wearing a hijab and which types of products and properties you should be looking for in your hijab care regimen to offset those effects. 

Introducing: The Golden Era - Discover what the process of building the upcoming Ramadan collection looks like from start to finish.

In commemoration of International Women's Day, we've featured some of the achievements of outstanding Muslim women whilst championing the Hijab, that have paved its way to the history books.

Discover how to style your everyday Hijab with our step-by-step guide!

As the sale season approaches, find out how you can make the most of the upcoming Summer Sale.

Aab's Hijab friendly masks are here!

A breath of fresh air for your Ramadan Wardrobe

Keep Fit, Keep Modest.