As part of World Hijab Day, members of the Aab team joined volunteers from Muslims in Rail at Paddington Station in London for their "Ask Us About Hijab" pop-up event to educate members of the public about the practice of modesty in Islam.

Discover our step-by-step hijab styling guide on how to style 3 occasion wear hijab styles.  

Discover the history and inspirations behind the third collection of The Golden Era - The Calligraphy Collection

Discover the history and inspirations behind the second collection of The Golden Era - The Behzad Collection. 

'Aab' derives from the Persian language that translates to one of the four basic elements of the universe - water. Its definition inspired the beginning of Aab's ‘Live Well’ project and Aab’s journey as a socially conscious brand. Its purpose is to provide deprived communities with the gift of fresh and clean water through the installation of water wells.

Discover a step-by-step hijab styling guide on how to style the most popular full coverage hijab styles. 

Discover the history and inspirations behind the first of the collections of The Golden Era - The Mamluk Collection. 

Learn how to tackle some of the most common issues that come with wearing a hijab and which types of products and properties you should be looking for in your hijab care regimen to offset those effects. 

Introducing: The Golden Era - Discover what the process of building the upcoming Ramadan collection looks like from start to finish.