The new season is all about building impactful layers and embracing new shades of neutral colours. 

Take this everyday routine as a chance to embrace your style with modest, comfy, and fabulous outfits. With these handy modest wear picks in your wardrobe, you will look and also feel your best all through the day. 

We are excited to unveil our new print modal hijab collection, designed exclusively for Aab. The collection features 9 unique prints inspired by the iconic urban features of London and the powerful beauty of nature. 

Aab's Ramadan Collections have not only been a celebration of style but also a testament to the brand's dedication to showcasing Islamic heritage. We welcome you to stay tuned for our upcoming Ramadan Collection of 2024. 

Don't miss our limited offer of a FREE HIJAB when you buy any two online! Browse and shop our Hijab Collection now.

Prepare your Wishlist and shop your sizes early to avoid disappointment!

Our co-founder and creative director, Nazmin Alim, was honoured to present the award for Fashion Business of The Year at the Saverah Women in Business Awards 2023.

It's the season of layering and you're getting ready to organise your winter wardrobe. Here's our little reminder not to forget your Maxi Skirts and Flared Trousers.

As part of World Hijab Day, members of the Aab team joined volunteers from Muslims in Rail at Paddington Station in London for their "Ask Us About Hijab" pop-up event to educate members of the public about the practice of modesty in Islam.