Sourced from wild-harvested Silani Oud and combined with natural fragrances like sandalwood, our Bakhoor creates a rich and earthy scent that is truly exceptional. Discover Aab Bakhoor.

As Eid approaches, go for effortless yet impactful hijab styles with our latest collection of irresistibly soft print and plain modal hijabs—designed to elevate your modest wear wardrobe for the season and beyond.

This Ramadan we bring you a grandeur velvet collection inspired by the sultans, caliphs, and royals across the Islamic world. This limited edition collection is a celebration of culture and luxury within the sphere of modest fashion.

Our Ramadan Collection draws inspiration from middle-eastern tatreez, floral and intricate needlework from Kashmir, and a new style of embroidery from Japan known as sashiko.

The new season is all about building impactful layers and embracing new shades of neutral colours. 

Take this everyday routine as a chance to embrace your style with modest, comfy, and fabulous outfits. With these handy modest wear picks in your wardrobe, you will look and also feel your best all through the day. 

We are excited to unveil our new print modal hijab collection, designed exclusively for Aab. The collection features 9 unique prints inspired by the iconic urban features of London and the powerful beauty of nature. 

Aab's Ramadan Collections have not only been a celebration of style but also a testament to the brand's dedication to showcasing Islamic heritage. We welcome you to stay tuned for our upcoming Ramadan Collection of 2024. 

Don't miss our limited offer of a FREE HIJAB when you buy any two online! Browse and shop our Hijab Collection now.

Prepare your Wishlist and shop your sizes early to avoid disappointment!

Our co-founder and creative director, Nazmin Alim, was honoured to present the award for Fashion Business of The Year at the Saverah Women in Business Awards 2023.

It's the season of layering and you're getting ready to organise your winter wardrobe. Here's our little reminder not to forget your Maxi Skirts and Flared Trousers.